B2B go-to-market for US growth

US revenue.
Without the US overhead.

TractionGTM combines US-based sales execution with senior offshore marketing so B2B companies can build pipeline in the US without carrying the cost of a full local team.

Book a conversation See how it works
30% Of the cost of building a local US GTM team.
90 days To a live pipeline motion instead of another strategy document.
1 team Sales and marketing working as one system.
The problem

Most teams waste time on the same three approaches.

One salesperson, no system

A single hire cannot create demand, refine messaging, build outreach, and close deals at the same time.

An agency with no revenue ownership

You get activity and deliverables, but no accountability for whether anything turns into qualified pipeline.

Waiting until a full team feels affordable

By the time you are ready, the market has already moved and the learning curve is steeper.

Target companies

Who this is built for.

International B2B companies entering the US

B2B SaaS and tech companies — typically Series A to B, $2M–$20M ARR — with product-market fit at home and early US signals, but no systematic GTM motion in place.

  • Need sharper US positioning and buyer language
  • Need target accounts, outbound structure, and feedback loops
  • Need a US-facing sales lead before hiring a full local team

Lean US companies that need more pipeline

$5M–$50M revenue B2B companies that have cut or frozen GTM headcount but still need pipeline. 1–2 people in sales or marketing, no coordinated system, no room for another full-time hire.

  • Need tighter sales and marketing alignment
  • Need senior execution rather than another vendor layer
  • Need pipeline growth without building a bigger team yet
The offer

One engagement. Sales and marketing as one system.

We run the full motion — from positioning through to pipeline — so nothing gets lost in the handoff between strategy and execution.

Strategy through to execution

We start with positioning — who you are for and why they should choose you. Then messaging. Then outbound and US sales execution. In that order, without shortcuts.

  • Positioning and ICP definition
  • Buyer messaging and channel strategy
  • Outbound setup and US sales execution

Pipeline. Not deliverables.

The strategy work exists to make the execution work. We don't hand you a positioning document and disappear — we run the execution ourselves, so we're accountable for whether it converts.

  • One team from strategy to pipeline
  • US execution without US team costs
  • Measured on revenue conversations, not retainer hours
Founders

The people behind TractionGTM.

Srini Vatti
US Sales Lead

Srini Vatti

GTM and Customer Success leader with 20+ years driving commercialisation, adoption, and growth across technology and regulated industries. Deep expertise in aviation, enterprise software, and operational excellence. Kellogg MBA.

Enterprise SaaSAviation & Regulated IndustriesCustomer Success
LinkedIn
Raj Pillai
GTM Strategy Lead

Raj Pillai

20+ years driving strategy and growth for Fortune 100 companies and unicorn startups across the US and Asia. Background spans Infosys, Sears B2B, InMobi and Maersk. B2B Marketing and AI GTM Engineering expert. LinkedIn Top Voice 2025. Ross MBA, University of Michigan.

AI StrategyPeople StrategyB2B GTM
LinkedIn
Currently engaged

Building pipeline for a select number of founding clients.

We are in the early stages of taking on clients. If you are reading this, you have the opportunity to work directly with the founders — and to shape how this engagement works for your business.

Energy & Data TechnologyUS market GTM engagement · Active
Airline SoftwareUS market GTM engagement · Active
1 slot open for Q2 2026
How it works

Three phases. One motion.

01

Discovery & positioning

We learn your product, map the US competitive landscape, and define who to go after and how to talk to them.

02

Outbound build

We build target lists, write outreach sequences, set up infrastructure, and get live in the US market.

03

Sales execution & pipeline

US-based sales conversations. Qualified meetings. Weekly pipeline reviews. One team, one system.

Our story

Why we started TractionGTM.

We kept seeing the same pattern — talented companies with real products stalling because the US go-to-market playbook didn't fit their stage or budget. So we built the model we wished existed.

What we deliver

We are a fractional GTM partnership — not a consultancy that hands you a document, and not an agency that optimises for deliverables. We own the full motion: positioning, messaging, outbound, and US sales execution. Sales and marketing run under one roof, toward one number, with one team accountable for the outcome.

Why the model works

US-based sales execution means your buyers are talking to someone local, with local credibility and a local network. Senior offshore marketing means the strategy, content, and outbound infrastructure behind that sales person is built and run at a fraction of what it would cost to hire locally. The combination gives you a complete GTM function at 30–40% of the cost of building one yourself.

Built for you

If you are a B2B SaaS or technology company — whether you are entering the US market for the first time or professionalising an early GTM motion — and you need qualified pipeline without the overhead of a full US team, this engagement was built for you.

Common questions

What people ask before they book.

How do I know the offshore marketing will be quality?+

Raj brings 20+ years running strategy and growth for Fortune 100 companies and unicorn startups. The marketing work isn't outsourced to a team — it's run personally, with the same rigour applied to companies like Maersk and InMobi. You're not buying offshore bandwidth. You're buying senior judgment.

What about time zones and communication?+

Srini is US-based and handles all US-facing execution, client communication, and real-time sales conversations. Raj manages the strategy and marketing layer. Weekly pipeline reviews happen at times that work for your team. In practice, clients find the model more responsive than a typical agency because accountability is direct.

What does the engagement actually commit me to?+

A minimum 3-month engagement. We ask for that because positioning and outbound take time to generate pipeline — 30-day engagements produce strategy documents, not revenue. After 3 months, we review together. If it's working, we continue. If not, you're free to walk away with the entire playbook we built.

We already have a sales person. Can this still work?+

Yes — and often this is where the model adds the most value. If you have a sales person without a marketing engine behind them, they're cold calling without support. We build the positioning, messaging, and outbound infrastructure that makes your existing sales person 3x more effective.

Engagement model

Built for companies that can't justify a $200k US hire.

Monthly retainer
Starts at $5,000/mo
Full GTM motion — positioning, outbound, and US sales execution. Minimum 3-month engagement.
Compare: a US-based VP Sales costs $180–220k/year in salary alone — before benefits, equity, or onboarding time.

Start with one clear conversation.

No pitch deck. No long discovery process. Just a practical conversation about whether this model fits your stage and goals.

We take on 3 new engagements per quarter. Q2 2026 has 1 slot remaining.

Book a conversation

Not ready to talk? Email us directly: raj@traction-gtm.com

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